Definition
Cookie Consent
The prompt asking permission to track your browsing via cookies, often designed to make accepting easier than declining.
Cookie consent banners exist because regulation requires sites to ask before tracking you, but many are designed so accepting is one click while declining takes several. Learning to reject non-essential cookies deliberately, rather than clicking through on autopilot, materially reduces cross-site tracking.
Why it matters: the accumulated effect of always accepting is a detailed advertising profile built from your browsing across unrelated sites. A privacy-respecting browser can often reject these automatically.
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